Managing our busy lives relies on your brain’s ability to perform, specifically relying on what is called “executive cognitive function (EF). Think of EF as the conductor of the orchestra in your brain. EF helps you see the big picture – what matters and what doesn’t, then simultaneously organize and plan, using multiple sources of information. It helps you set priorities, know what to do and how to get it done on time. We’re not born with executive functioning skills; they develop over time and with experience. In fact, the part of the brain that manages executive functioning – the prefrontal cortex – doesn’t fully develop until you’re in your mid to late 20s. Regardless of where your EF skills are, an overload of tasks and responsibility will strain even the most highly developed prefrontal cortexes. CocoaVia Memory & Focus Capsules are a powerful blend of botanicals helps unlock big brain function by supporting not just 1, but 5 areas of brain performance, including executive function, attention, word recall, long-term memory and visual memory. Sharpening your EF skills pays huge rewards, at work, at school, in life. And now that you’re in the know, you’re well on your way to better brain function!